9 on Billboard and stayed on the charts for 12 weeks.Īlthough his first No. Released in June, “Every Chance I Get,” produced with DJ Khaled and featuring Lil Baby and Lil Durk, peaked at No. 2 on charts, as well as Eminem’s “Not Alike” and “Look Alive” by Memphis rapper BlockBoy JB (featuring Drake) which peaked at No. “When it becomes a trend, it becomes mainstream.” 'I’m playing songs my homies have never heard'Īfter “Sicko Mode” was nominated in 2018 for Best Rap Song at the 61st Annual Grammy Awards, Keith moved on to produce Drake’s “Nonstop,” which hit No. “When you’re consistent with it, it becomes a trend,” he added. Speaking to students, eager and attentive, Keith advised them to be consistent with that signature beat when they find it. “I ended up tapping into that bag, that sound,” Keith told a captive crowd of students and professionals, “and just ran with it.” In college, Keith continued writing music and experimenting with beats, experimenting with what worked, what didn't, until he found his groove, creating his signature sound - heavily influenced by Black gospel.
Albeit a tough lesson, it was early confirmation his talents were capable of drawing the eyes and ears of industry professionals. So some of Keith’s knowledge has been garnered from hands-on experience, including a few hard knocks.Īs a high school senior in Memphis, Keith said he created a beat that was hijacked by another artist. 'Coming up' solidĪt MTSU, Keith didn’t major in recording industry, instead focusing on media management and integrated studies. to understand this,” a suit-clad McPhee joked as Keith explained technicalities about production and engineering. No wonder Keith and Brownlow were bestowed honorary professor titles during this trip to campus. He answered a long track of questions about artist development, self-promotion, legal issues and other complexities of digital recording. Keith also stepped into a teaching role on Wednesday, advising anyone within earshot about the music business. Keith is working to provide internship opportunities for students. “That brings joy to us in ways we can’t measure." “We’re just so excited for you to go out into the world and just kill it every day," said Recording Industry Chair John Merchant. Keith and fellow MTSU graduate Nicholas Brownlow, also a Drumatized label executive, were on campus to try out two newly constructed College of Media and Entertainment and Recording Industry music studios. On this Wednesday evening, he's flanked by president Sidney McPhee, who listens intently. “I made that my senior year here,” said Keith, 25, who started making music and uploading to online platforms at 14. The Memphis native graduated the same month the song hit No. He was at Studio D, located at Middle Tennessee State University - his alma mater. Reaching over a digital mixing board, Grammy-nominated record producer Tay Keith cranked up the volume.ĭressed in trendy Gucci clothing and wearing an eye-catching diamond watch, Keith pivoted in his chair and waited for the beat to drop on his first hit, Travis Scott’s “Sicko Mode.” View Gallery: PHOTOS: Grammy-nominated Tay Keith visits MTSU studios
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